“Ferris Buellers Day Off” was one of those movies that impacted on a generation it was iconic and it influenced people who have now, many years later, reached the age to fit snuggly into the core demographic for Honda. This ad feeds off the events of the movie, complete with the right talent. Just a pity for anyone who doesn’t know the movie for whom most of this will be lost. If you’re lost in a marketing maze give us a call at RMS we’re here to help with your advertising needs.