Marmite Abuse is a very clever idea and a super TV ad. It not only entertains by the way it parodies popular TV culture and program formats, it also elevates the status of the product. No longer is it just Marmite, it’s a precious and wonderful thing to be cherished and cared for. Personally I prefer Promite but this would have me considering my choices when next in the supermarket isle. Until next month happy selling.